Messaging Framework
The words we use consistently to describe California Forever — from a single tagline to a full boilerplate.
Tagline
“Building the next great American city.”
Elevator Pitch
California Forever is a plan to build a new community in Solano County — a place with good jobs, affordable homes, clean energy, and open space. Backed by a commitment to working with local residents and leaders, it's designed to show that California can still build great things. Not a tech utopia. A real place for real people.
Key Messages
These five pillars appear across all California Forever communications. They should be referenced consistently — same language, same framing.
Boilerplate
Standard "about" paragraph for press releases, partner materials, and footer copy.
California Forever is a proposed community in Solano County that would bring 170,000 new homes, 30,000 good jobs, and world-class parks and public spaces to the region. Designed with clean energy, sustainable infrastructure, and walkability at its core, the project reflects California's proud tradition of building great things. California Forever is committed to working alongside Solano County residents and local leaders to create a community that benefits everyone.