CF Brand Guide

Color

A warm, grounded palette inspired by the Northern California landscape. Click any value to copy it.

Primary

The core palette that defines California Forever's visual identity — deep, grounded tones inspired by the Northern California landscape.

Navy
HEX
RGB
CMYK

Primary text, headings, dark backgrounds, logo

Stone Blue
HEX
RGB
CMYK

Secondary headings, borders in dark mode, captions

Blue
HEX
RGB
CMYK

Tertiary accents, links, interactive elements

Accent Cool

A soft, muted green that evokes the rolling hills and open spaces of Solano County.

Sky
HEX
RGB
CMYK

Light highlights, success states, selected items

Accent Warm

Warm, sun-drenched tones that bring energy and optimism to the brand.

Yellow
HEX
RGB
CMYK

Primary accent, CTAs, buttons, highlights

Gold
HEX
RGB
CMYK

Secondary warm accent, hover states

Brick
HEX
RGB
CMYK

Tertiary warm accent, warnings, emphasis

Natural

Earth tones that connect the brand to its roots in sustainability and stewardship.

Green
HEX
RGB
CMYK

Nature, sustainability, environmental themes

Neutral

Warm neutrals that provide structure and breathing room across layouts.

Beige
HEX
RGB
CMYK

Light backgrounds, dark mode text, cards

Linen
HEX
RGB
CMYK

Section backgrounds, alternating rows

Dune
HEX
RGB
CMYK

Borders, dividers, subtle separators

Sand
HEX
RGB
CMYK

Hover states, soft backgrounds, selected items

White
HEX
RGB
CMYK

Page backgrounds, reversed text on dark